diff --git a/README.md b/README.md
index eba1e0053..ee9d71fbc 100644
--- a/README.md
+++ b/README.md
@@ -33,7 +33,9 @@ strategy video game developed and published by Carbon Games.
 
 http://theengine.co/ Loom Game Engine developed by The Engine Company. Loom
 is a powerful 2D game engine with live reloading of code and assets, a friendly
-scripting language, and an efficient command-line workflow.
+scripting language, and an efficient command-line workflow. Here is video where
+they explain why they choosed bgfx over alternatives:  
+<a href="http://www.youtube.com/watch?feature=player_embedded&v=PHY_XHkMGIM&t=1m53s" target="_blank"><img src="http://img.youtube.com/vi/PHY_XHkMGIM/0.jpg" alt="Why did you choose bgfx?" width="240" height="180" border="10" /></a>
 
 Dependencies
 ------------